For USA Swimming year-round clubs

Give every assistant coach a 21-day technique feedback system.

SwimForce ships your club a 4-week trial kit — 3 pairs of strapless paddles (M, L, XL sizes), a 21-day assistant-led protocol, and a pre/post scorecard for every parent. Built for developing proper swimming technique.

Shipping nowDesigned by a coach with 40 years of experience·Trialing with small teams & Your team could be next

SwimForce Scorecard · Day 21

Lane 4 — Maya, age 12

Hand entry2.5→4.0+1.5
Catch3.0→4.0+1.0
Finish2.0→3.5+1.5
Body position3.5→4.5+1.0

↑ Sent home to every parent

The problem

Your coaches already give great feedback.
It just disappears.

Every practice, your staff corrects hand entries, adjusts catch angles, and coaches individual swimmers through drills. None of it gets written down. Parents ask “how is my kid doing?” and nobody has an answer backed by data.

🗣

Coaching insight evaporates

Your coaches give 50+ individual corrections per practice. By the next session, the details are gone. Patterns that matter get lost in the noise.

📋

Scorecards add work nobody has time for

Paper assessments sound good in the office. On deck with 30 swimmers and a whistle, they don't happen.

👨‍👩‍👧

Parents want proof of progress

They're paying $200/month and asking what changed. "She's working hard" isn't enough. They want specifics.

⏱

Your time doesn't scale

Whether you have 4 assistant coaches or you're the only coach on deck — you can't watch every swimmer every practice.

How SwimForce works

Three parts. One system. Zero extra paperwork.

The paddle corrects technique in real time. The protocol structures your season. The practice capture system builds the athlete record your parents have been asking for.

1

Available Now

The Strapless Paddle

Real-time hand-position correction. No straps — the paddle releases the moment a swimmer's hand enters wrong. Self-correcting feedback, every rep. Four sizes (S/M/L/XL).

2

Included with Trial

The 21-Day Protocol

Weekly drill progressions any coach can run. Three sessions per week, twenty minutes each. Individualized digital drill cards by swimmer type, with video references.

3

Coming Soon

Practice Capture

Audio → Athlete Profiles

A microphone on deck captures what coaches say during practice. AI processes it into per-swimmer notes — tagged by skill, timestamped, ready for coach review. No typing, no clipboards.

4

Coming Soon

Visual Analysis

Underwater Video

Underwater camera captures stroke mechanics from below the surface. AI-annotated clips show hand entry angle, catch position, and body rotation — paired with coach notes and paddle data for the full picture.

Where we're headed

The paddle is just the start.

We're building the system that turns every practice into a structured record of every swimmer's development. Today you get the correction tool. Tomorrow, the data platform.

Now

Strapless paddles + 21-day protocol

Real-time correction tool your coaches can use today. Trial kits shipping.

Next

Practice audio capture & AI notes

Deck microphone records coaching. AI dissects into per-swimmer notes for coach review. No manual entry.

Next

Underwater video analysis

Camera captures stroke mechanics from below the surface. AI-annotated clips paired with coach audio and paddle data.

Later

Smart paddles with stroke telemetry

Embedded sensors track stroke count, hand angle, and catch timing. Objective data paired with coaching context.

Ongoing

Athlete development reports

Longitudinal profiles combining paddle data, coach notes, and protocol progress. The report parents have always wanted.

Who it's for

Whether you have ten coaches or you are the coach.

Year-Round Clubs

70–400 swimmers · 4–16 staff · head coaches & aquatic directors

  • ✓Give every assistant a structured drill system
  • ✓See who's improving without being on every lane
  • ✓Arm parent conversations with real data
  • ✓Standardize technique language across your staff

Small Swim Clinics

Solo or small-team coaching · technique-focused · 10–60 swimmers

  • ✓Add a 21-day paddle program to your offering
  • ✓Show measurable technique progress to justify fees
  • ✓Stand out from clinics that just run sets
  • ✓Build your coaching reputation with documented results

From the water

What coaches and swimmers say.

Unscripted reactions from in-water trials. Every clip is unedited first-use feedback.

“
The other paddles would either not feel strong enough, or they'd be flimsy. These — you don't need to do any of that. I think this could really change a lot for swimmers — revolutionized training.

Competitive swimmer · Comparing SwimForce vs Arena

“
When I go in like wrong, it helps you place in the right position. Help me a lot with hand position.

Swimmer, age ~14 · Lighthouse Point Yacht Club · April in-water trial

“
This makes a really big difference. I would feel my muscles a lot more engaged, especially right here on my lat. When you take it out of the water it definitely felt like my elbows were a lot higher.

Competitive swimmer · Trial session